It's all about the English and Dutch getting together today...cherish has had the green light on a campaign with legendary Dutch brand Van Dobben. We approached them with a specific idea to help promote them but also to illustrate cherish's abilities to it's home market. Our campaigns are all over Europe but I wanted more visibility in The Netherlands. As part of the deal cherish will be visible on all of the collateral in the campaign...and actually I have really high hopes for the campaign itself...very funny and very visible...watch this space. From a PR angle the idea of an Englishmans company promoting the essence of Holland is already starting to bite...lovely...
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