Moving On...

So from that situation comes a crossroads...what to do? 3 years of running my own agency, then a supposed stable period turns sour. What to do?

Battled but unbowed by the Look experience, more certain than ever that effective use of digital in a variable media mix is without a doubt the way to develop effective lasting profitable consumer brand relationships but without a vehicle to express this belief.

After seriously considering a move away from all forms of marketing comes a bolt from the blue that reaffirms my faith!

Drafted in (via fairy godmother Pasquelina Petruccio) to work with 180 / TBWA on a global digital pitch for one of the worlds best known sports goods brands. Working with Omnicom/TBWA CDO Colleen Decourcy and a team of brilliant, lovely people in 2-3 weeks of very long and stimulating work we deliver a pitch to be proud of.

Up against, Droga5, Aegis Isobar and AvenueA Razorfish the result is due today...watch this space...

So from the worst to the best experience of my career...ain't life funny.

OK so enough of the personal emotional posts, now back to the fun of communications and how we need to react to the changing world of consumer brand relationships to successfully deliver value to client organisations...